With Valentine’s Day in the rear view mirror, the next observance you may be looking toward when it comes to themed promotions, marketing and decorating is March 17, St. Patrick’s Day. St. Patrick’s Day marketing does not offer you the same types of organic gift and gift certificate sales probabilities as did Valentine’s Day, and as did the holiday season, before that. But with a little creativity, you can still use St. Patrick’s Day to bring new people in to your business, nurture and manage customer relationships among your existing clients and to stimulate sales.
When it comes to decorating or creating product sample displays, promotional coupons or graphics for advertising, email marketing or your blog or website, St. Patrick’s Day offers several strong decorating themes:
Use St. Patricks Day clipart on coupons, mailers and displays, to create St. Patrick’s Day window displays, to decorate displays for sampling stations or for decorations for any special St. Patricks Day themed demo event or happy hours.
Four leaf clovers are considered lucky. In March, use social media to list reasons why you feel “lucky”:
Erik Boh and Lynn Pistacchio are the contributors to our