by Renee and Don Martin
Finding the right niche to serve or spotting a new trend before anyone else may seem like hunting for a needle in a haystack. But learn how to do these things and you'll beat the competition every time. Learn how other entrepreneurs put these and other secret weapons to work in this excerpt from The Risk Takers by Renee and Don Martin.
Authors of The Risk Takers: 16 Women and Men Who Built Great Businesses Share Their Entrepreneurial Strategies For Success
Whether you're considering starting your own business -- or looking for ways to expand an existing enterprise -- there are three time-tested secret weapons you can use to help gain a sharp competitive edge. These weapons are three broad business strategies that can help you to create a new business or push your company to the next level of success:
If you adopt these strategies as your entrepreneurial mantras, so to speak, you're more likely to identify and take advantage of real opportunities to expand your company's product line and customer base. The stories of America's highest-achieving entrepreneurs prove that applying these strategies in imaginative, clever and timely ways can help catapult a small start-up to the status of industry leader.
© 2010 Renee & Don Martin, author of The Risk Takers: 16 Women and Men Who Built Great Businesses Share Their Entrepreneurial Strategies For Success
Author Bios Don Martin epitomizes the rags-to-riches entrepreneur success story. Raised in poverty in a small town in the Ohio Valley, over the next four decades he founded and built the largest privately held insurance brokerage in California: Cal-Surance. Ranked in the top fifty of insurance brokerages in the U.S., Cal-Surance generated over $200 million in annual revenue. Renee Martin was a dynamic real estate broker when she switched careers entirely, to work in community service. She became a rape counselor, a court-appointed special advocate for The Children's Court (CASA), a director of community relations of a child abuse crisis center, and a public relations spokesperson for many community organizations. After publication of the book, she and Don coauthored, The Survival Guide for Women, she became a frequent and popular speaker at women's seminars across the country. The Martins also collaborated on TeamThink: Using the Sports Connection to Develop, Motivate, and Manage a Winning Business Team. They live in Palos Verdes, California. For more information, please visit www.RiskTakersBook.com.
Erik Boh and Lynn Pistacchio are the contributors to our